WEAR YOUR ENERGY.

Because fitness it’s not just a routine it’s a lifestyle, a mindset a daily commitment to becoming your most powerful self.

Featured products

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Example product

Example product
£39.00
Example product

Example product

Example product
£100.00
Example product

Example product

Example product
£100.00
Example product

Example product

Example product
£100.00

GIOWN was created with a simple vision:

to bring elevated performance, refined design, and uncompromising quality into the world of fitness fashion.

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Strength with sofistication


At GIOWN, every piece is crafted with premium materials, sophisticated details, and a commitment to excellence.

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Where discipline meets elegance

We believe that activewear should do more than support your workout —

it should enhance your confidence, empower your ambition, and make you feel extraordinary every time you move.

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Embrace each workout as a celebration of your capabilities, fueling confidence and vitality.